At just fifteen, Au/Ra is buzzing up the music world. Dropping intense tracks like her latest ‘Panic Room’, her sound and words are worthy of a veteran star, but she’s still got a whole lot up her sleeves. Promising “exciting stuff in the near future”, Au/Ra AKA Jamie Lou shares with us her musical memories, from dancing around the house to her dad’s Pink Floyd records to playing Nintendo DS in her parent’s music studios at five years old. Without a doubt one to watch, we find out more about pop’s new light below.
Au/Ra came from a Lord of the Rings fanfiction that I wrote when I was 12… So random. The name Aura always spoke to me. Then I realised that Au is the sign for gold on the periodic table – a coveted metal – and Ra is radium, which is a dangerous element. I felt like it was two sides to one story.
For sure: it’s been a learning experience growing up in Antigua, I’ve lived a life away from Western society. I think it meant I had a really different upbringing to kids in First World countries, which I’d say had a big influence on what I create.
The combination of being young and being a female can be really tough, people don’t tend to take you very seriously. I’ve always felt like I get along a lot better with older people because I’m so close to my parents, and I work with my dad so that helps. It’s so great to be around the amount of female energy in music right now and to see women becoming so paramount in the industry’s success.
Some sort of creative writing… Scriptwriting maybe!
Ah gosh… If I had to pick just one, I’d say ‘Bel Air’ by Lana Del Rey.
Seoul, Korean street fashion.